Swot Analysis Of Brinker International, Inc. Swot Analysis

Brinker International, Inc. SWOT Analysis SWOT refers to the Strengths and Weaknesses of an internal factor of a firm and the Opportunities and Threats of an external environment facing the firm. SWOT analysis is a technique widely used by managers to provide strategic overview of the company. The best approach and most effective technique to SWOT is maximizing the company strengths and opportunities and minimizing weaknesses and threats. When this assumption is applied accurately, the outcome of the company can be a very powerful and successful. 1.Strengths 1.1 One of Brinker’s strengths has to do with using effective strategies in advertising and marketing and targeting its customer base. Brinker uses effective advertising and†¦show more content†¦The company has also been focusing on expanding its presence in international markets. In 2016, Brinker s international franchisees and joint venture partners opened 36 Chili s restaurants. During the reporting period, Brinker entered into new development agreements with new and existing franchisees for development in Bangladesh, Bolivia, Chile, India, Indonesia, Mexico, Panama, Saudi Arabia, Sri Lanka and the UAE. Presence in diverse markets helps Brinker offset risk of depending upon any particular geographic market. It also protects the company from risks associated with adverse economic and political developments in a geographic market. 1.3 Franchise development driving top-line growth Brinker has been transforming itself to franchise more of its company-owned units as well as to move toward international expansion away from the saturated domestic market. As of June 29, 2016, Brinker had 25% of its domestic and 96% of its international restaurants were operated through franchisees. During 2016, the company had 659 restaurants through franchisees. Brinker has sold company-owned restaurants to its franchisees and may continue to do so. 2. Weakness 2.1 Increasing indebtedness could limit the company s financial flexibility Brinker has recorded a significant increase in its debt levels. In 2015 the company’s long-term debt was $950,156, as of 2016 their long- term debt increased to $1,113,900, an increase of 14.7%. As a result of increasedShow MoreRelatedTgi Fridays Marketing Plan4980 Words   |  20 Pages4 Strategic Focus and Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference Positioning 10 Read MoreStudent Audit Example Starbucks Essay12474 Words   |  50 PagesCURRENT SITUATION 3 Mission statement analysis 6 III - CORPORATE GOVERNANCE Board of Directors IV - EXTERNAL ENVIRONMENT: OPPORTUNITIES AND THREATS 7 8 16 Societal environment 16 Task environment 16 EFAS analysis 18 V - INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES 19 Financial analysis 22 Common-size statements 34 Financial Ratio Analysis 36 IFAS analysis 36 VI - ANALYSIS OF STRATEGIC FACTORS (SWOT) 37 Mission Statement 37 SFAS analysis 37 VII - STRATEGIC ALTERNATIVES AND